Our Philosophy
Tha Terra Studio emerged from a deep-seated desire to transform IOAEA—an archive and community space—into a proactive force for ecological sustainability. Founded by Joana Alarcão, the studio builds upon years of artistic research into material agency and multispecies collaboration, drawing inspiration from visionaries like Julia Lohmann and her exploration of "phytofictions." As a sculptor with a profound passion for material exploration, Joana envisioned a space where collaboration, connection, and knowledge converge to drive sustainable innovation.
At Tha Terra Studio, we view natural resources not merely as inert substances but as active "co-inhabitants" of our world. This philosophy is deeply rooted in posthumanist theories, such as Donna Haraway's concept of "companion species" and Karen Barad's agential realism, which challenge traditional notions of human-centered design. We believe that materials possess inherent agency and the capacity to shape the creative process. By embracing this perspective, we unlock new possibilities for design that are both aesthetically compelling and ecologically responsible.
Our commitment to sustainability extends beyond mere rhetoric. We adhere to strict zero-waste principles, sourcing our materials from the food industry's waste stream and local abundant resources—transforming algae, discarded eggshells, coffee grounds, tea leaves, and fruit peels into valuable resources. Our signature bioceramics, crafted from eggshells exemplify this commitment. By eliminating the need for energy-intensive kilns and ensuring biodegradability, we close the ecological loop and minimize our impact on the planet.
Behind Our Business
MEET THE ARTIST
Joana Alarcão is a transdisciplinary eco-artist, art journalist, creative director, curator, and researcher based in Portugal, passionately dedicated to merging art with social and environmental justice.
She earned her Master’s in Art and Ecology from the Burren College of Art in Ireland, along with a Bachelor’s in Sculpture from the Faculty of Fine Arts. Additionally, she has completed several independent courses in transdisciplinary curatorial studies and journalism for social change. With a robust background in the arts and journalism, Joana has worked as an art writer for several magazines and NGOs before founding IOAEA, engaging with thousands of artists throughout her career. This deep exploration of their creative journeys has enriched her insights into their processes and perspectives, informing her work as both a curator and artist.
Currently, Joana serves as a Collaborating Researcher at CIEBA, an artistic research center affiliated with the Faculty of Fine Arts in Lisbon. Through her multifaceted practice, she actively advocates for the transformative power of art in addressing urgent cultural and ecological challenges. Joana's work invites us to reconsider our relationship with the environment, culture, and community, fostering a dialogue that emphasizes sustainability and social equity.
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